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Davidson County airport seeks lift via marketing

Davidson County airport seeks lift via marketing

The new managers of the Davidson County Airport are investing thousands of dollars in a marketing plan aimed at transforming the quiet rural facility into an international arrival destination for a variety of aircraft.

Plans by Fly High Lexington — a private company contracted by the county to run the airport — are part of a larger blueprint to improve the facility and address a decline in activity experienced during the recession. The 75-acre airport is located on I-85 just south of Lexington and primarily caters to general aviation customers.

Fly High will spend between $10,000 and $15,000 each year …

Davidson County airport seeks lift via marketing